August 9, 2024 – Sesame Workshop’s reach has expanded over the years to new contexts around the world. Most recently, this work has included a focus on responding to the needs of children and families in crisis- and conflict-affected settings. Media can be an important tool in these settings, as it can reach families through broadcast, digital, and print channels and can be integrated into other types of programming across sectors. Through this work, they have gained insight into why and how media can be a particularly powerful tool to reach and support families during crises and summarized four lessons learned in this brief.