Early Childhood Matters 2022: The Behavioural Science Issue

Every day, caregivers, professionals, politicians and policymakers all take actions that profoundly impact children’s lives. We assume these decisions are made rationally. But life can get in the way of best intentions. Everyone, especially parents, get tired, busy and stressed.

Behavioural science takes our realities and imperfections in account, offering evidence-based, empathetic solutions to many caregiving challenges.

In this edition of Early Childhood Matters, we explore why behavioural science can and should be rooted in all areas of caregiving, from reading at home to the doctor’s waiting room and how governments are starting to take note.