WHO Parenting Guidelines Can Amplify your Advocacy

A man holding a playful baby.
photo by UNICEF/Nemanja Pancic

August 14, 2023 – Parenting interventions are crucial to improve the support, confidence and skills that caregivers need to engage in nurturing care, bonding and playful interactions with their children. They are shown to dramatically reduce childhood adversity, break intergenerational patterns of abuse and neglect, promote caregivers’ mental health, and promote the well-being of children across the life course. 

And they are a good investment. The long-term health costs of adverse childhood experiences are US$1.3 trillion annually in North America and Europe.

Recently, WHO released new guidelines that provide evidence-based recommendations on designing and implementing parenting interventions. These guidelines can be a powerful advocacy tool. The Global Initiative to Support Parents (GISP) partners have come together to share ideas on how to leverage these guidelines in your advocacy and communications strategies to help build political will for investing in parenting support interventions.